The world of media and e-commerce is changing rapidly. Ten years ago, we watched one-dimensional cartoon films and bought our products at a mail order company. Today, film producers are making the most beautiful 3D-movies and online you can watch products from all sides, before you actually buy it. Cappasity believes in the world of Augmented and Virtual Reality and therefore wants to launch a marketplace for 3D-content. To take this idea a step further, she organizes an ICO.

What is Cappasity?
ARTokenIn their whitepaper, the company behind ARToken immediately explains what, according to them, is the problem behind the low adoption of Augmented and Virtual Reality: “Although various big market players have launched their own VR hardware, not many people use it on a regular basis, and it is still far from becoming mainstream. One of the top reasons is the lack of compelling content. Inadequate content was named by 38% of the respondents of the survey by Perkins Coie and Upload as the main challenge facing the AR/VR industry ”

Cappasity acknowledges that problem and introduces a platform where 3D-content can be bought, hired and sold. By linking this platform with various tools that will enable this content to be developed, the company wants to raise the amount of available content. The marketplace is being built on blockchain technology. By using this technology Cappasity wants to make sure it is clear who is the owner of the copyright of the content and who purchased it. The company does that by using smart contracts in which these data are recorded. According to the company, the decentralized character also makes payments for content almost free, fast and transparent.

Despite the fact that the platform will be decentralized, the whitepaper indicates a form of moderation to prevent misuse and mistakes. It is therefore possible for users to submit complaints. These complaints will initially being handled by a small team of moderators, appointed by key players in the Cappasity Community. The decision to actually delete content is taken by a second group of moderators. They use a voting mechanism, which weighs complaints.

What can you do with the token?
Cappasity introduces the ARToken. This token is an important part of the ecosystem of Cappasity. The token can be used to purchase content and content creators are being paid in this cryptocurrency. It will also be possible to trade the token through various exchanges.

What does the roadmap look like?
Cappasity has been busy for a while in the world of AR / VR and that’s something you’ll see it back in their roadmap. The company was founded in 2013 and they brought their first tooling for 3D-animations to the market in 2016. The Cappasity platform will be launched this year, after which additional content development software for the mobile phone will be added in the first quarter of 2018. In the second quarter of that year, it should be possible to trade in AR / VR content through a marketplace. By the end of 2018, it will also be possible to store content decentralized and to search their search engine. At the beginning of 2019, a mobile phone mobile app will follow.

What are the details of this ICO?

Total coins issued AR
Coins at sale AR
Price In phase 1 you get $ 125 a dollar. The price for phase 2 is not yet known, but according to the whitepaper it is likely to be 20% to 40% higher, depending on the market price.
Bonus Yes. The maximum bonus is 20%.
Dividend No.
Data Phase 1: until 22 November 2017
Phase 2: from March 22, 2018


In the video below, the team of Cappasity explains their concept.

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